Category: Digital Marketing

Let’s have an uncomfortable conversation about your brand. Right now, it’s probably sitting in the corner of the marketplace like that person at a party who only talks about the weather and their mild lactose intolerance. Sure, it exists, it’s technically functional, but nobody’s writing home about it. Your brand has all the charisma of…

Let’s dive into that moment when a customer’s complaint goes viral, a journalist misquotes your CEO in a headline, or someone unearths an old company statement that sounds completely out of place in 2025. Suddenly, your carefully crafted brand reputation is in freefall, your social media is ablaze (and not in a good way), and…

Let’s have a real talk about your video marketing strategy. Or, to be more precise, let’s discuss what you might think is a strategy but is really just tossing content out there and hoping something sticks. You’re busy filming videos, sharing them on every platform you can think of, and just waiting for that magical…

Let’s talk about your current property listings. You know, those static photos of empty rooms with awkward angles, questionable lighting, and all the emotional appeal of a dentist’s waiting room. Sure, you’ve got the square footage listed and maybe a few bullet points about granite countertops, but here’s the uncomfortable truth: in 2025’s hyper-competitive property…

Let’s have some fun: close your eyes and think back to the last animated explainer video you saw. Got it? Now, let me ask you this – do you recall anything about it other than the typical upbeat tunes and those stick figures dancing around on the screen? Probably not. Here’s the hard truth: by…

Let’s be honest, in the wild world of digital marketing, Instagram has transformed from a cute little side attraction into the star of the show. It’s not just a platform for showing off your fancy avocado toast or posting those slightly blurry cat pics (and we totally support both, by the way). Nowadays, Instagram is…

Let’s be honest. You’ve poured your heart, soul, and possibly an entire savings account into your podcast. The content is pure gold – absolutely brilliant storytelling. The sound quality is so sharp that your listeners can almost feel the subtle, existential dread in your co-host’s sigh. But then you look at your download numbers, and…

Let’s address the uncomfortable elephant in the room – or rather, the invisible elephant, because that’s essentially what your brand is in today’s media landscape. Right now, your business has about as much public presence as a mime at a heavy metal concert. You’ve got great products, stellar customer service, and a team that works…

Here’s the in-your-face nature of Kenya in the digital market, where invisibility on the Internet is like setting up a shop in the Tsavo National Park and wondering why no one’s purchasing your goods. If you’re not actively investing in SEM services in Kenya, you’re essentially playing business roulette with a loaded chamber pointed at…