Category: Digital Marketing

Welcome to the harsh reality of YouTube in Kenya, where creating amazing content is only half the battle. The other half? Learning how to promote YouTube videos in Kenya without losing your sanity, your savings, or your faith in the internet’s ability to recognize pure genius when it sees it. Imagine you’ve just posted what…

Welcome to the wonderful world of brand strategy and personality development, where businesses discover that having the corporate equivalent of multiple personality disorder isn’t a psychological condition – it’s a marketing death sentence. Let’s address the elephant in the room – or rather, the invisible elephant, because that’s essentially what your brand is right now.…

Let’s have an uncomfortable conversation about your brand. Right now, it’s probably sitting in the corner of the marketplace like that person at a party who only talks about the weather and their mild lactose intolerance. Sure, it exists, it’s technically functional, but nobody’s writing home about it. Your brand has all the charisma of…

Let’s address the digital elephant in the room: social media has become the modern Wild West, where everyone’s shooting ads at everyone else with the subtlety of a marching band in a library. Scroll through any platform these days, and you’ll encounter more sponsored content than a NASCAR driver’s uniform, more targeted ads than a…

Let’s address the elephant in the digital room: Every year, some marketing guru with a perfectly curated LinkedIn profile declares that “email is dead.” They confidently proclaim that the future belongs to whatever shiny new platform has captured their attention this week—TikTok dances, AI chatbots, virtual reality shopping experiences, or perhaps marketing campaigns delivered via…

Imagine the following scenario: You’ve just rolled out what you think is the greatest social media publicity commercial in marketing history. Your ideal post is developed, your supposedly selected hashtags are added, you ‘Boost Post’ with certainty that you’ve just solved world hunger. Then you sit back and wait until customers are knocking down your…

  Picture this: You’re scrolling through your feed, and suddenly everyone seems to be an “influencer marketing expert.” Your cousin’s neighbor’s dog walker apparently runs a “boutique influencer agency.” That guy who sold you insurance last year is now offering “authentic brand partnerships.” It’s the digital version of everybody purporting to be a photographer simply…

The fact that the current influencer campaign management approach in your organization is based on crossing your fingers and hoping the unboxing video by a particular influencer goes viral means that we should talk about the fact that making a million-dollar marketing decision based on “crossing fingers and hoping that someone will see it on…

Enter the most fabulously bizarre realm of social media influencer marketing where a 22 year old with proper lighting can sell more than a Super Bowl ad. You’re not alone in this brave new world if you’re still scratching your head trying to figure out how a video about a morning routine can create more…

Does your brand currently spend its time in the market as a tourist, has no map and asks strangers passing by to show it the way to success? Are you throwing marketing spaghetti at the wall trying to find out if it’ll stick, only to realize that much of it simply slides to the floor…