Category: Digital Marketing

The fact that the current influencer campaign management approach in your organization is based on crossing your fingers and hoping the unboxing video by a particular influencer goes viral means that we should talk about the fact that making a million-dollar marketing decision based on “crossing fingers and hoping that someone will see it on…

Enter the most fabulously bizarre realm of social media influencer marketing where a 22 year old with proper lighting can sell more than a Super Bowl ad. You’re not alone in this brave new world if you’re still scratching your head trying to figure out how a video about a morning routine can create more…

Does your brand currently spend its time in the market as a tourist, has no map and asks strangers passing by to show it the way to success? Are you throwing marketing spaghetti at the wall trying to find out if it’ll stick, only to realize that much of it simply slides to the floor…

Imagine the following scenario: You’re sitting at your computer at 3 AM, all of your empty coffee cups can fit in a small swimming pool, and you’re desperately attempting to understand why your Facebook ad is performing as poorly as a chocolate teapot. There’s a spelling error in the subject line of your email (thank…

Welcome to the wild, wonderful, and occasionally hair-pulling world of marketing project management – where deadlines are more like “suggestions,” budgets have the discipline of a toddler in a candy store, and everyone’s suddenly an expert on brand strategy after watching one TED talk. Ever attempted to run an orchestra in which half your musicians…

  Suppose you go into a casino and get in front of the roulette table and bet all your life savings on red 23 because it just “feels lucky”. Now suppose you were doing basically the same with your business decisions, only that you could lose money on a spinning wheel, you could lose customers,…

Suppose you’re in a casino with your eyes blindfolded and your ears covered with earplugs; however, you are coin-hoping in the slot-machines with a lot of enthusiasm. You don’t know which machines are paying, which machines are cheating you or whether that jackpot sound you might’ve noticed was that of the machine at the far…

  PR and Outreach Services – Create a Buzz and be Trusted through Professional Digital Marketing Outreach and Public Relations (PR) are needed to complete any digital marketing strategy. We provide PR and outreach professional services at our agency to assist you in achieving brand credibility, linking up with the media and reaching the target…