
You’re in the process of online dating, and your profile is full of bathroom mirror selfies that are inexpressively blurry, your bio is saying that you’re “great at things but please trust me” and your profile includes shots of food you’ve eaten in the last three years. As the prospects swipe down your profile at…

Here’s the scenario: You’ve secured that elusive pitch meeting with potential investors. You have the inventive product, the superior business strategy and the inspirational vision that’s going to reshape the world. You enter the boardroom with total confidence, to cement the money that will propel your startup to the heavens. The only downside to this…

Suppose you’re out on a first date with someone who’s a prospect. You get to the restaurant, and they start telling you a story about their childhood pet hamster, about what they think of 17 different breakfast cereals and why in their view shoelaces are a conspiracy to reduce the productivity of humankind. By the…

Imagine this: You show up to the most important job interview of your career wearing fuzzy slippers, yesterday’s pajamas and what looks like cereal in your hair. With a glittering resume and an unsurpassed wave of qualifications, you can dazzle it out of the park but still end up failing because the person interviewing you…

Picture yourself at a party and someone’s cornered you and starts sharing with you the most captivating information on industry trends, customer behaviors and landmark research. Instead of taking the time to relate to you this fascinating story about how to connect with your customers, they give you a 47-page spreadsheet and mumble “It’s all…

Picture this love story: You meet somebody new and within the first thirty seconds, they’ve already confused you on where you should sit, got you painfully trying to understand what they’re trying to say and found a way to make you feel like deciphering the way to the bathroom is a highly advanced thing that…

Picture this: you’ve just developed the antidote to Monday-itis, worked out how to make vegetables taste like chocolate cake and the secret to making the horrors of rush hour go away. You’re the Leonardo da Vinci of the current problem-solving era and you’re willing to provide your genius to the world. But here’s the twist…

Visualize this: You’ve just developed the best business proposal of all time. It’s convincing, thoughtful and fails to disappoint in winning that target contract. You press “send” like a person who’s just ended global starvation and made a superior form of pizza at the same time. Then you get the reply: “Thank you for your…

Think about this: You are the producer of a reality TV show, but instead of seeing the drama develop, you sit in another room, and are totally unaware of what’s going on. In the meantime, your contestants (guests of your site) are screaming, bonding, backstabbing and even falling in love and you’re too busy straightening…

Visualize being in a conversation with someone who was desperately trying to inform you about something important regarding your business but you were too busy glancing at your phone. Now imagine that someone is your website, and the important information could literally make or break your business success. Plot twist: this isn’t imaginationโit’s probably your…