
Let’s have a heart-to-heart about your brand’s visual identity. You know, that collection of graphics, logos, and design elements that’s supposed to make customers swoon with desire but instead makes them scroll past faster than a telemarketer’s pitch. If your current brand design were a dating profile, would it get a second look? Or would…

Let’s have an honest conversation about your current content. You know, those words currently residing on your website that sound like they were written by a committee of accountants who learned creativity from a tax code manual while suffering from severe caffeine withdrawal. If reading your website copy feels like trudging through molasses while wearing…

Imagine the following scenario: You’re on your way to a significant business appointment. Your GPS tells you with certainty, “In 500 feet, turn left”, but the screen displays nothing but blackness. You don’t know where you are, where you’re headed, and whether that weird-looking street is a short cut to success or a dead end…

You’re in the process of online dating, and your profile is full of bathroom mirror selfies that are inexpressively blurry, your bio is saying that you’re “great at things but please trust me” and your profile includes shots of food you’ve eaten in the last three years. As the prospects swipe down your profile at…

Here’s the scenario: You’ve secured that elusive pitch meeting with potential investors. You have the inventive product, the superior business strategy and the inspirational vision that’s going to reshape the world. You enter the boardroom with total confidence, to cement the money that will propel your startup to the heavens. The only downside to this…

Suppose you’re out on a first date with someone who’s a prospect. You get to the restaurant, and they start telling you a story about their childhood pet hamster, about what they think of 17 different breakfast cereals and why in their view shoelaces are a conspiracy to reduce the productivity of humankind. By the…

Imagine this: You show up to the most important job interview of your career wearing fuzzy slippers, yesterday’s pajamas and what looks like cereal in your hair. With a glittering resume and an unsurpassed wave of qualifications, you can dazzle it out of the park but still end up failing because the person interviewing you…

Picture yourself at a party and someone’s cornered you and starts sharing with you the most captivating information on industry trends, customer behaviors and landmark research. Instead of taking the time to relate to you this fascinating story about how to connect with your customers, they give you a 47-page spreadsheet and mumble “It’s all…

Picture this love story: You meet somebody new and within the first thirty seconds, they’ve already confused you on where you should sit, got you painfully trying to understand what they’re trying to say and found a way to make you feel like deciphering the way to the bathroom is a highly advanced thing that…

Picture this: you’ve just developed the antidote to Monday-itis, worked out how to make vegetables taste like chocolate cake and the secret to making the horrors of rush hour go away. You’re the Leonardo da Vinci of the current problem-solving era and you’re willing to provide your genius to the world. But here’s the twist…