Category: Music & Audio
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Let’s face it – you’ve been there. Standing in your shower, belting out what you’re convinced is the next Grammy-winning song, only to record it on your phone and discover it sounds like a distressed walrus attempting opera. The harsh reality? Good concepts require a good implementation and it’s going to take more than bathroom…
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Imagine this: You got a sick beat where people are just nodding their heads unconsciously but as far as lyrics are concerned you’re as creative as a tax form. Your songwriting efforts so far are a collection of words chosen out of a dictionary at random and hoping it rhymes with baby and maybe (spoiler:…
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C’mon… it happens to everyone. You’ve put all your heart into taking the most “perfect” vocal recording and then you listen back and you sound like a person attempting to sing and at the same time gargling mouthwash during an earthquake. Pitch-perfect singing has become an absolute necessity not an option in the currently highly…
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Introduction: The Importance Of Jingles And Intros In Audio Advertising (And, Sometimes, Why Silence Is Not Golden) Shall we call a spade a spade? In the attention deficit world that we live in (and where the average-minded human will gloss over material on his or her feed faster than a cheetah on an espresso),…
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Introduction: Why Audio Ads Are the Future of Digital Marketing (And Why Your Eyes Need a Break) The scene is familiar; you’re scrolling through a social media platform – probably the millennial and Gen Z equivalent of thumbing through a phone book or carriage book or apothecary book or worse, the white pages of the…
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Introduction: What Is Sound Design and Why It Matters (Beyond Making Cool Noises) What would happen if all movie explosions were indistinguishable as people popping bubble wrap, all sci-fi spaceships could only sound like a vacuum cleaner with commitment issues, and all movies used the same three synth presets that were programmed in 1987? It…
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Intro: WHY YOUR RAW RECORDS SOUND LIKE A TRAFFIC JAM Imagine you just played the greatest guitar solo since the creation of rock. Your vocals are angelic. Your drums are louder then the disappointed look that your mom gave you when you told her you were leaving med school to be a musician. But then…