Introduction: Why Audio Ads Are the Future of Digital Marketing (And Why Your Eyes Need a Break) The scene is familiar; you’re scrolling through a social media platform – probably the millennial and Gen Z equivalent of thumbing through a phone book or carriage book or apothecary book or worse, the white pages of the…
Introduction: What Is Sound Design and Why It Matters (Beyond Making Cool Noises) What would happen if all movie explosions were indistinguishable as people popping bubble wrap, all sci-fi spaceships could only sound like a vacuum cleaner with commitment issues, and all movies used the same three synth presets that were programmed in 1987? It…
Intro: WHY YOUR RAW RECORDS SOUND LIKE A TRAFFIC JAM Imagine you just played the greatest guitar solo since the creation of rock. Your vocals are angelic. Your drums are louder then the disappointed look that your mom gave you when you told her you were leaving med school to be a musician. But then…