Imagine you’re skimming through your feed with the intense concentration of someone not wanting to do real work, when you notice something. Not that your phone froze (again), but that something actually grabbed your attention a bit longer than the standard goldfish attention span of 2.3 seconds. Well done! You’re now under the spell of a well-done short video advert that didn’t make you put your hand on the skip button as if it was an emergency.
In the current hyperkinetic and digital environment where individuals scroll at a faster pace than bad news spreads and have around 47 apps that seek our attention all at the same time, short video ads have literally become the magic bullet behind the brands that in reality want to be remembered about something rather than something that can be easily scrapped.
Why Short Videos Are the Marketing MVP You Didn’t Even Realize You Needed
The ugly truth is that step-by-step explanations, complicated messages and other explanations which require more than a few seconds of uninterrupted attention are roughly equivalent to trying to do Shakespeare through a drive-thru window. Unless you’re addressing a highly intelligent audience, it’s not a matter of lack of intelligence but simply a matter of lack of time, patience and the luxury of concentration and single mindedness in a world that increasingly rewards multi tasking heroics.
Several studies have repeatedly shown that videos that last less than 60 seconds have the highest completion and share rates and this has been quite logical considering the fact that the average populace spends the better part of their lives watching content as they walk around, eat or fake paying attention during meetings among other things that can’t support more than a minute of non-stop viewing.
The fact it can also be perfectly suited to being consumed on mobile, which is instrumental to keep in mind given that most of your audience is swiping through things that fit in their pockets as opposed to sitting by a giant desktop computer as if it’s still 2003. These platform-optimized bite-sized visual experiences are optimized for Instagram Reels, TikTok, YouTube Shorts, and Facebook aka anywhere your prospective buyers already tend to spend their time without accidentally bumping into long-ass adverts.
What Sets WorkVix.com Apart (Outside Of Knowing How Attention Spans Work)
WorkVix.com does not see short video ad creation as a hollowed-out version of longer content but rather as a whole different art form that demands specific skillsets in the ability to convey not only the important parts of the content but also in the ability to create visual impact and getting the conversion.
They offer scriptwriting and storyboarding that distill clear messaging down to seconds instead of paragraphs, professional shooting and editing that still feels like cinema, even in ultra-short format, motion graphics and text overlays that are optimized to increase retention and readability by viewers who may be watching without sound, and sound design and voiceover that communicates brand personality and tone, not stale corporate-speak.
Who Actually Needs These Services? (Spoiler: Everyone)
It could be a product that requires immediate market awareness, limited-time offers to generate a sense of real urgency, an increase in social media following beyond your family and existing friends, or brand awareness that stretches beyond people already aware of your existence, short video ads are strategic investments in customer awareness and conversion capabilities.
The Long-Term Benefits of Short-Term Content
In addition to direct engagements, lasting digital returns around professional short video advertising include better time-on-page metrics and click-through rates, greater probabilities of generating backlinks and social sharing and enhanced results with ranking formulas in search engines and social media channels favoring entertaining video content.
Your Brand Deserves Better Than Generic Templates
Stop letting amateur-hour video content represent your professional brand. There are literally hundreds of marketing messages presented to your audience every day; make sure your message is the one they remember and take action on.
Your message is essential regardless of whether you’re an e-commerce store, influencer, start-up or established business and the presentation of that message should reflect what it’s worth. Stop by WorkVix.com today, and see how the attention of seconds can be converted into customer relationships and measurable results through professional short video advertising – because great brands are worth thumb-stopping content.
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